The Power of the Poster

A live brief set by the IOP (Institute of Physics). The brief asked us to to communicate a powerful message about gender imbalance and subject/career choice to school children, aged 14–16, both male and female.

To inspire and empower your audience to strive beyond ‘normal’ expectations & to make positive changes in behaviour.

There are so many paths to choose from in life. Nowadays the possibilities are wide open, but school children are still choosing educations based on gender. With my poster, I want send the message and encourage them to dare to chose their own path in life. That it is their own choice, that they can do what they want.